ITV's This Morning has found itself at the centre of viewer criticism after regular presenter Alison Hammond conducted what many are calling an 'awkward' and 'inappropriate' interview with music icon Dolly Parton.
The much-anticipated segment, which aired on Friday morning, quickly took a turn as Hammond diverted from typical promotional questions to probe the country superstar about more personal matters.
What Sparked the Viewer Backlash?
Viewers took to social media in their droves to express their discomfort with the interview's direction. Many felt Hammond's questioning crossed professional boundaries, particularly when she asked Parton about her marriage and whether she'd ever considered leaving her husband of 57 years, Carl Dean.
The conversation took another uncomfortable turn when Hammond inquired if Parton had ever been intimate with her 9 to 5 co-star, Jane Fonda. This line of questioning prompted immediate reaction across digital platforms, with one viewer describing it as 'cringeworthy television at its worst'.
Social Media Erupts
Platform X (formerly Twitter) became the arena for public opinion, with numerous comments highlighting the interview's awkward dynamics.
'That Alison Hammond interview with Dolly Parton was so awkward and inappropriate,' posted one viewer, capturing the sentiment of many. Another added, 'Alison Hammond really tested Dolly Parton's legendary professionalism with those questions.'
Some commentators noted that Parton's renowned charm and media experience were the only factors that prevented the segment from becoming completely uncomfortable viewing.
A Pattern of Concern?
This isn't the first time Hammond's interviewing style has drawn attention. Her enthusiastic and often informal approach has divided audiences in the past, though it has also earned her a significant fanbase who appreciate her relatable persona.
However, critics argue that when interviewing cultural icons of Parton's stature, a more measured and respectful approach should be prioritised over attempts at casual banter.
Neither ITV nor representatives for Alison Hammond have issued any official statement regarding the viewer feedback at this time.
