Netflix has increased the prices of its three subscription plans in the United States, marking the second price hike in just over a year. The new pricing was updated on the company's website on Thursday, March 26.
Under the revised pricing, the Standard With Ads plan rises from $7.99 to $8.99 per month, a $1 increase. The Standard plan (ad-free, two simultaneous streams) goes up by $2 to $19.99 per month, while the Premium plan (ad-free, four streams, Ultra HD) also increases by $2 to $26.99 per month.
Netflix stated that the price adjustments are intended to enable further investment in content and improve the user experience. The company noted that it continues to offer a range of prices and plans to meet diverse needs. New members will see the new prices immediately, while existing members will be notified by email a month before the changes apply to their accounts.
The price hike follows Netflix's recent decision to abandon its acquisition of Warner Bros.' studios and streaming business, which resulted in a $2.8 billion breakup fee from Warner Bros. Discovery. Netflix CFO Spence Neumann commented that the company now moves forward with additional funds.
Netflix's previous guidance for full-year 2026 projected revenue between $50.7 billion and $51.7 billion, with an operating margin of 31.5%. The company also forecast cash content spending of about $20 billion for 2026, up 10% from the previous year.
