Max, the streaming service formerly known as HBO Max, has officially launched its crackdown on password sharing, effective April 22. The move follows a promise made nearly a year ago and aligns with a broader industry trend, as Netflix and Disney+ have already implemented similar measures.
Subscribers can now add an 'Extra Member' for $7.99 per month, allowing one additional user outside the household. Existing profiles, including watch histories and recommendations, transfer seamlessly. JB Perrette, CEO of global streaming and games at Warner Bros, said the update provides a simple way for subscribers to add a new member.
The crackdown has sparked backlash on social media, with one Reddit user commenting, 'Long live piracy.' Others noted the timing, as Max raised monthly rates by $1 less than a year ago. Despite complaints, Netflix saw a surge of 13 million new subscribers after its own password-sharing clampdown in 2023, and Disney+ reported growth as well.
Max offers three tiers: an ad-supported plan at $9.99 per month or $99.99 per year, an ad-free version at $16.99 monthly or $169.99 yearly, and a premium 4K Ultra HD tier with Dolby Atmos for $20.99 per month or $209.99 per year. All plans allow streaming on two devices, except premium which supports up to four.
