In a move set to shake up the UK streaming landscape, Disney+ and ITVX have inked a major content-sharing agreement. The deal will see a selection of Disney's most popular shows air on ITV's streaming platform, marking a significant shift in digital entertainment strategy.
What's Included in the Deal?
The partnership will bring several Disney+ originals to ITVX, including:
- Hit Marvel series like Daredevil and Jessica Jones
- Popular Star Wars spin-off The Mandalorian
- Critically acclaimed drama The Bear
Why This Matters for UK Viewers
This collaboration represents a growing trend of streaming platforms joining forces to expand their audiences. For ITVX, it means access to premium Disney content without requiring a separate subscription. Disney+ benefits from reaching viewers who might not typically subscribe to their service.
When Can You Watch?
The first wave of Disney+ content is expected to hit ITVX later this year, with more titles rolling out through 2025. Exact dates haven't been confirmed, but industry insiders suggest the initial batch could arrive as early as autumn.
This deal comes as streaming services face increasing pressure to provide value amid rising subscription costs and growing competition in the market.
