Video streaming app usage has soared by almost a third since coronavirus lockdown measures were introduced, according to Virgin Media. The cable television firm reported a 29 per cent increase in time spent watching content on streaming apps through its set-top boxes during early lockdown compared to pre-lockdown levels.
Netflix saw a 32 per cent rise in usage, while YouTube experienced a 16 per cent increase in users. Traditional TV viewing also spiked, with news channels seeing the largest growth at 25 minutes per day. The busiest day for streaming apps was Saturday 28 March, with a 42 per cent increase compared to previous Saturdays.
Children's programming proved particularly popular, with viewers spending five hours more on average watching Pay TV kids channels in April compared to February. Peppa Pig, Paw Patrol and Fireman Sam were among the favourites. The return of live sport also boosted viewing figures, with the Bundesliga match between Dortmund and Bayern Munich seeing a 111 per cent increase in viewers.
Multiscreen viewing grew significantly, with a third more customers using Virgin TV Go on demand service during early lockdown. Scotland watched the most linear TV, with 46 additional minutes per day, followed by Northern Ireland and London.
David Bouchier, chief digital entertainment officer for Virgin Media, said: 'Lockdown has certainly seen a leap in TV viewing across the nation. Whether tuning in to the latest news or catching up on favourite movie or TV series, our customers have been glued to their television sets throughout lockdown to stay informed and entertained.'
