Prince Harry and Meghan Markle's recent four-day visit to Australia has been described as a 'Claytons' tour – a substitute for a real royal visit. The couple, who stepped back from royal duties in 2020, mixed commercial events with charity work, leaving many unsure of their purpose.
The tour included a MasterChef Australia appearance, a luxury wellness retreat, and discussions on mental health and children's social media bans. However, events were tightly controlled with no questions allowed, and public gatherings were avoided to reduce policing costs.
Associate Professor Lauren Rosewarne from the University of Melbourne said the visit was primarily about boosting their personal brand. 'They are no longer working royals, so they are visiting Australia in service of their brand as individuals and as a couple,' she said.
Meghan headlined a three-day 'Her Best Life' retreat in Sydney, with tickets costing up to A$3,199. She also promoted her lifestyle brand As Ever. Harry spoke at commercial dinners where tickets cost about A$3,000.
The visit contrasts sharply with their 2018 tour, when they were welcomed by rapturous crowds and met the then prime minister. 'The celebrity shine has rather worn off,' said Dr Giselle Bastin from Flinders University, citing the couple's fractured relationship with the royal family.
Taxpayers covered some policing costs, though the exact amount is unknown. The couple are reportedly struggling to fund their lifestyle despite Harry inheriting millions from his mother and great-grandmother.
