The Duchess of Sussex has ignited fresh debate with her latest business venture—a festive candle that draws direct inspiration from her 2018 wedding to Prince Harry, despite the couple's subsequent departure from royal duties.
A Scented Throwback to Windsor
Meghan Markle's new holiday offering through her American Riviera Orchard brand features a candle named 'Ease & Joy', which marketing materials explicitly describe as being 'inspired by the peace and love she felt on her wedding day.' The product description evokes memories of the spectacular Windsor Castle ceremony that captivated millions worldwide.
This nostalgic reference to her royal wedding comes as somewhat contradictory, given the Sussexes' very public step back from The Firm and their numerous criticisms of royal life in recent years.
Cashing In on Royal Connections?
Critics have been quick to point out the apparent hypocrisy in Meghan's continued commercial leveraging of her royal associations. Royal commentator Richard Fitzwilliams noted: 'There's a certain irony in using the wedding that made her a duchess to sell products, while simultaneously criticising the institution that gave her that title.'
The candle launch follows ongoing scrutiny of the Sussexes' commercial activities, particularly their retention of royal-linked branding elements despite Queen Elizabeth's explicit directive against using 'Sussex Royal' for commercial purposes.
Festive Commerce or Calculated Nostalgia?
Industry analysts suggest the wedding reference is a deliberate marketing strategy. 'Invoking such a memorable public event creates instant brand recognition and emotional connection,' explained retail expert Sarah Pendleton. 'However, it does raise questions about consistency in her narrative about royal life.'
The £65 candle forms part of Meghan's broader lifestyle brand expansion, positioned as a luxury item for the holiday season. Its description promises to deliver 'the warmth and comfort of that magical day' through its blend of floral and woody notes.
Public Reaction Divided
Social media responses have been typically polarised, with supporters praising the product's sentimental value and detractors accusing Meghan of commercial exploitation of royal privileges she has otherwise rejected.
As the Sussexes continue to navigate their complex relationship with the monarchy while building their commercial empire, this latest product demonstrates the ongoing challenge of separating their royal past from their entrepreneurial present.
