Prince Harry and Meghan Markle have officially stepped into the world of lifestyle branding with the launch of their highly anticipated venture, American Riviera Orchard. The announcement has sent waves through both royal and celebrity circles, as fans eagerly await more details about the couple's latest project.
A Royal Reinvention
The Sussexes have been teasing their new brand for weeks, culminating in the grand reveal via their newly launched website. While specifics remain under wraps, insiders suggest the brand will focus on home, garden, and culinary luxury, reflecting the couple's Californian lifestyle.
What We Know So Far
- The brand takes its name from Santa Barbara's nickname, 'American Riviera'
- Initial offerings may include artisan jams, cookware, and home decor
- Meghan has reportedly been developing recipes in her Montecito kitchen
- The couple trademarked the name last year across multiple product categories
Social Media Buzz
The launch was accompanied by a stylish Instagram teaser featuring Meghan arranging flowers in an elegant kitchen. Royal commentators note the careful branding aligns perfectly with the couple's vision of creating a modern, aspirational lifestyle brand separate from their royal connections.
Industry experts predict the venture could become a major player in the competitive lifestyle market, capitalizing on the couple's global fame and Meghan's established taste-making credentials from her The Tig blog days.
