Rebekah Vardy has come out on top in the latest battle with Coleen Rooney, this time in the TV ratings war. New figures show that Rebekah and husband Jamie's ITV show, At Home With The Vardys, attracted 833,000 viewers in its first seven days.
Meanwhile, Coleen and Wayne's Disney+ series, The Real Rooneys, which was released last month, clocked up just 230,000 in the same timeframe. Michael Owen and his wife Louise, with their Amazon Prime show, Meet The Owens, delivered 245,000 streams in seven days.
Ratings victory for Vardys
The figures from BARB are based on people watching on their televisions at home, rather than on devices such as laptops and smartphones, according to The Sun. When At Home With The Vardys made its debut on ITV, it pulled in 670,000 viewers on its launch night after ITV cleared the primetime slot at 9pm.
The programme managed to attract a 6.7 per cent audience share and was later beaten by rival shows on other networks. The show documented Rebekah and Jamie's move to Italy after the Leicester legend signed for Serie A side Cremonese, and she recently teased that there "may be" another series.
Rooneys' show receives mixed reviews
Coleen and Wayne gave fans an insight into life on their sprawling Cheshire estate, with the £10million fly-on-the-wall show filming last year. Although Coleen won over a huge legion of fans after the Wagatha Christie drama and her appearance on I'm A Celeb, the show received mixed reviews.
Some noted that, while the show was titled The Real Rooneys, it failed to address the scandals surrounding former footballer Wayne. While promoting the show, Wayne revealed that during his battle with booze, he would let "pressure" build up.
Speaking to The Guardian, Wayne said during promotion: "I wouldn't go to Coleen and say 'You know what, I feel like I'm under pressure to perform for Man United and England'." Coleen, known as WAGatha Christie to millions, says that she would often "sense" things were going on in Wayne's mind.
Wayne added that he "wouldn't open up", especially not to his former manager, Sir Alex Ferguson. Instead of sharing the intrusive thoughts in his mind, he would head home and instantly reach for the bottle, often making errors of judgment that could have caused his family to fall apart.
