Martha Kalifatidis, who rose to fame on Married At First Sight two years ago, has successfully transitioned from reality star to influencer. The 32-year-old posed on Instagram in a £35 dress from Glassons, sending fans into a buying frenzy.
The purple mini-dress, featuring cut-out panelling and a plunging neckline, showed off her curves. The sponsored post captioned 'Best foot forward in @glassons' caused the dress to sell out quickly, mirroring a similar sell-out last year.
This is not the first time Martha has driven sales. In April 2020, an Aceology Skincare sheet mask she promoted sold out online within 18 hours. The brand confirmed the surge in demand to Daily Mail Australia.
Other MAFS stars have also proved influential. Ines Basic's outfits from the show sold out overnight, including a camouflage zip dress and a £310 red leather dress by Alice McCall.
