Susanna Reid was forced to intervene during a live broadcast of Good Morning Britain after her co-host Ed Balls made a cheeky comment to Lorraine Kelly. The incident occurred as Lorraine discussed her breast cancer awareness campaign, which involved a topless photo shoot with her breasts covered by iced buns.
During the segment, Lorraine told viewers: 'Good morning to you, I have been getting my buns out, sorry about that, for a very important reason!' Ed responded: 'Great pair of buns there, I thought.' Lorraine quipped back: 'You needed big ones, Ed, considerably bigger ones.'
Ed continued: 'They look like those buns have risen beautifully,' to which Lorraine replied: 'They have, thank you.' After an awkward pause, Susanna warned Ed: 'You know we're on television.'
The campaign, called Change + Check, aims to encourage people to check themselves for early signs of breast cancer. Lorraine joked that her team might be 'traumatised' by the shoot, but said she felt comfortable as she was with friends and the photographer had also experienced breast cancer.
Lorraine explained: 'I just loved this idea. It’s cheeky and funny and is a nod to the wonderful Calendar Girls. It also gave me the chance to say the iconic line “we’re going to need considerably bigger buns”.'
Good Morning Britain airs weekdays from 6am on ITV1 and ITVX, followed by Lorraine at 9am.
