This year's I'm A Celebrity... Get Me Out Of Here! is set to be one of the toughest yet, with producers introducing a host of new features designed to 'sap the souls' of contestants. The 25th series will see the removal of luxury items and a new concept where four celebrities compete for a 'Getaway car' that grants them the most luxurious beds in camp, sparking immediate divides.
An insider revealed: 'It's going to cause real consternation among the others, and really put the cat among the pigeons.' The camp will also be infested with more snakes than ever before, with executive producer Olly Nash confirming: 'We've had more snakes during build-up than ever... huge great big pythons,' some up to 10 feet long.
In a rule change, contestants can no longer do more than two Bushtucker Trials in a row, forcing more celebrities to participate. Nash stated: 'More celebs will be taking part in trials than we have ever had before so we are upping the competition. They are going to have to fight more and earn more. No longer can people sit in the shadows, they have to step up to the plate.'
The change follows last year's controversy over Dean McCullough, who was voted for seven trials, ending two early. Ant McPartlin expressed frustration, saying: 'Who's still voting for Dean, I don't get it.' A source added: 'Celebrities all want the opportunity to take on a Bushtucker Trial and bring home stars for camp. Viewers would much prefer to see different celebrities take on the iconic Bushtucker Trials as opposed to the same person every day.'
Celebrities heading Down Under include Emmerdale's Lisa Riley, YouTuber Morgan Burtwistle (Angry Ginge), EastEnders' Shona McGarty, comedian Ruby Wax, TV presenter Alex Scott, Jack Osbourne, rapper Aitch, and presenter Vogue Williams. Ant and Dec return to host the milestone series.



