The BBC has secured the future of its hit psychological series The Traitors and The Celebrity Traitors, confirming a new three-year deal that will keep both shows on BBC One and BBC iPlayer until at least 2030. The announcement follows record-breaking viewership for the celebrity edition, which debuted in October 2025 and averaged 14.9 million viewers across its run, peaking at 15.4 million for the finale.
The Celebrity Traitors became the top entertainment episode across the entire market since 2016 and the number one series across all genres and platforms in 2025. Meanwhile, the fourth series of The Traitors, which aired in January 2026, achieved a 12.5 million 28-day average, up 22% on the third series. The majority of viewing was driven by BBC iPlayer, accounting for 6.6 million of the audience (53%), an increase of 28% on the previous series.
The franchise has also proven popular with younger audiences, with 2.6 million 16-34s tuning in for the fourth series, making up one in five viewers and representing a 12% increase on series three. This makes it the third biggest young series across the market since the start of 2025, behind Adolescence and The Celebrity Traitors.
An economic impact report published by the BBC in November 2025 estimated that The Traitors franchise, including the UK, US, and Celebrity editions, has generated approximately £21.8 million in Gross Value Added (GVA) to Scotland's economy since filming began in 2022. The shows are produced by Studio Lambert Scotland at Ardross Castle.
Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC, said: 'We are proud to remain faithful to The Traitors and The Celebrity Traitors until 2030 and wanted to say a big thank you to the outstanding team at Studio Lambert Scotland for bringing it to screen.' Stephen Lambert, CEO of Studio Lambert, added: 'The Traitors has become a genuine television phenomenon across the world, but especially in the UK, and we’re thrilled to continue the journey with the BBC.'
The Traitors series five will air in 2027, followed by series six in 2028, series seven in 2029, and series eight in 2030. The Celebrity Traitors series two is scheduled for later in 2026, with series three in 2027, series four in 2028, and series five in 2029.
