Taylor Swift is facing a lawsuit from a US theme park called Evermore, which claims the singer's latest album infringes its trademark by using the same name. The park's owners allege that Swift's December 2020 release caused confusion about a potential link between the two entities.
The Utah-based venue reported a 'dramatic departure from typical levels' of website traffic in the week following the album's launch. However, Swift's legal team has dismissed the claim as 'frivolous and irresponsible', arguing that the park suffered no damages and even viewed the album as a 'marketing opportunity'.
The theme park, which opened in 2018, is seeking millions of dollars in damages. In a letter filed in court, Swift's lawyers stated: 'Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift's album release creates a 'marketing opportunity' for your client's troubled theme park.'
Evermore, Swift's second surprise album of 2020 and a 'sister album' to Folklore, was a critical and commercial success, topping charts worldwide including the UK and US. The legal battle centres on the sale of album-related merchandise, which the park claims violates its trademark.
