Jorja Smith's record label, Famm, has demanded a share of royalties from the viral song 'I Run' by British dance act Haven, alleging it used an AI-cloned version of Smith's voice without permission. The track, which went viral in October, reached No 11 on the US Spotify chart and No 25 globally before being removed from streaming services following takedown notices.
Famm claims that Haven's team initially approached them to feature Smith on a remix after the song gained traction, but did not disclose that AI had been used to manipulate vocals. The label alleges that the request was made to legitimise the track, as the public had been misled into believing they were listening to Smith's vocals. Haven's Harrison Walker admitted to using Suno's generative AI to process his own voice for the song.
The song has since been re-recorded with new vocals by Kaitlin Aragon and charted at No 37 in the UK. However, Famm believes both versions infringe Smith's rights, arguing that the new vocal line was still trained on AI models using Smith's catalogue. The label has stated it will seek to allocate a pro-rata share of any royalties to Smith's co-writers if AI involvement is proven.
Famm also accused Haven of using public confusion as a marketing strategy, noting that social media posts were tagged #jorjasmith and a fake video showed Offset of Migos playing the song. The label claims the song persisted on platforms due to four separate distributors aggressively marketing it, circumventing takedown procedures. Spotify confirmed it detected the impersonation and removed the song without paying royalties.
