Sean "Diddy" Combs and Curtis "50 Cent" Jackson have been locked in one of rap's most enduring feuds for over two decades. The animosity predates Combs' recent arrest on sex trafficking and racketeering charges, with tensions escalating over artist contracts, vodka brands, and personal jabs.
The feud first surfaced in 2003 when Jackson referenced ghostwriting for Combs on his track "U Not Like Me." However, the relationship soured after Combs allegedly blocked rapper Mase from leaving Bad Boy Records to join Jackson's G-Unit label. Jackson later claimed Combs demanded $2 million for Mase's release, which he refused.
Jackson released a diss track, "The Bomb," in which he implied Combs was involved in the murder of Biggie Smalls. Despite a brief reconciliation in 2007 when Combs appeared on a remix of Jackson's "I Get Money," the rivalry reignited over competing vodka brands. Jackson mocked Combs' Cîroc vodka on social media, promoting his own Effen Vodka instead.
In 2017-2018, Jackson made homophobic remarks about Combs in interviews and on social media, claiming Combs made him uncomfortable with comments about shopping and partying. Last year, Jackson announced a four-part docuseries about Combs' assault allegations, titled Sean Combs: The Reckoning, which premiered on Netflix. Jackson insists the project is "not personal."
