American football legend Tom Brady, famed for his seven Super Bowl rings, became an unexpected centre of attention in the world of football for a different reason on Friday. While assisting with the draw for the 2026 FIFA World Cup in Washington D.C., the retired quarterback's choice of wristwear proved as headline-grabbing as the tournament's fixtures.
A Dazzling Distraction on the World Stage
As Brady took to the stage at the John F. Kennedy Center for the Performing Arts, his sharp black suit was accessorised with an eye-wateringly expensive timepiece. All eyes were drawn to the ultra-rare Patek Philippe Nautilus Ref. 5980/1400R sparkling on his wrist, a watch with a reported market value of around $700,000 (approximately £560,000).
The 18k rose gold chronograph is a dazzling version of the iconic model, fully set with brilliant-cut diamonds that cover the bezel, case, and bracelet. Its signature 'porthole' case shape was unmistakable against his dark cuff, especially as studio lights caught its sparkle while he held up the slip for Portugal during the draw.
Brady's Growing Reputation as a Watch Connoisseur
This appearance solidified the 48-year-old's growing reputation as one of the world's premier watch collectors. He was previously spotted wearing the same Patek Philippe Nautilus piece at an NFL game in September 2024. While Brady has showcased a range of watches from the luxury brand before, he clearly decided that for the global World Cup stage, diamonds were the only appropriate choice.
He was joined at the ceremony by a 'Mount Rushmore' of American sports legends, serving as a draw assistant alongside NHL icon Wayne Gretzky, MLB star Aaron Judge, and NBA great Shaquille O'Neal. While his peers opted for more understated styles, Brady's flamboyant accessory proved he remains the MVP of luxury fashion.
An Unfortunate Slip and Personal Significance
The event, however, wasn't entirely smooth sailing for the former New England Patriots star. Performing the first draw in front of former President Donald Trump, Brady pulled five-time champions Brazil from Pot 1. The moment was tinged with personal significance, as his ex-wife, supermodel Gisele Bündchen, hails from Brazil.
The couple, who share two children, divorced in October 2022 after 13 years together. Reports at the time suggested Brady's decision to un-retire from football earlier that year was a tipping point, with Bündchen alluding to her unhappiness over his career focus. In a July newsletter, Brady defended his perspective, writing, "I think part of being a great father is being a great example of doing what it takes to take care of your family. I chose to do it by playing football."
Despite the brief moment of jest, the lasting image from the draw for many was the staggering glint of diamonds on the wrist of an American sporting icon, momentarily shifting the spotlight from the beautiful game to the beautiful craftsmanship of high horology.
