Some beauty products achieve cult status, selling consistently year after year. From moisturisers to hair sprays, these staples have amassed staggering sales figures that prove their popularity. Alexia Inge, founder of Cult Beauty, describes a cult product as one that 'exceeds all our expectations' and becomes a firm fixture in makeup artists' kits and celebrity bathrooms.
Among the top sellers is a micellar water that shifts one bottle every two seconds worldwide. A popular moisturiser sells every 23 seconds in the UK, while a face mist sells 50 bottles per minute globally. Estée Lauder's Advanced Night Repair sells over 10 bottles every minute, and the original Elnett hair spray sells 15 cans per second in the UK alone.
Other notable figures include a blemish-beating serum from The Ordinary selling every six seconds, and Kiehl's Ultra Facial Cream shifting 10 pots per minute. The Tangle Teezer hairbrush sees 15 units sold per minute worldwide. These products are often passed down through generations and are known for their efficacy and loyalty among users.
