Rita Ora has launched an exciting new capsule collection with Primark, drawing inspiration from her personal passion for Pilates to create versatile activewear that moves seamlessly from the studio to the street. This collaboration arrives at a time when activewear has firmly established itself as Britain's everyday uniform, transcending its traditional gym-bound roots to become a staple for coffee dates, errands, and casual outings.
The Rise of Everyday Activewear
Since the pandemic, leggings and sports bras have evolved from mere functional garments into the foundational elements of daily dressing for millions across the UK. New research commissioned by Primark reveals that nearly half of Britons now feel more confident wearing activewear than any other type of clothing, with almost two-thirds regularly sporting it beyond workout sessions.
However, the market has long been dominated by luxury brands, creating a significant barrier for many shoppers. A striking 78% of consumers report that high prices prevent them from purchasing the activewear pieces they truly desire. It was this very gap in the market that motivated singer Rita Ora to partner with Primark on their new Performance collection, aiming to deliver trend-aware, affordable options that don't compromise on style or functionality.
Design Philosophy: Breathable and Versatile
Ora's personal experience with hot mat Pilates directly influenced the collection's design. "I love hot mat [Pilates], it's basically all I do now. I just love the sweat," she explains. Consequently, all pieces are crafted from breathable, lightweight, and ventilated fabrics engineered to handle heat and movement rather than static posing.
The singer also emphasised the importance of seamless, sculpting designs that feel "like butter on the skin," particularly for core items like leggings and sports bras. Crucially, the collection is designed for effortless mix-and-match styling with existing wardrobe staples. "I always wear my gym stuff under clothes, so it was really important to me that everything worked as layering pieces," Ora notes.
Top Five Picks from the Collection
With several stylish pieces available, which ones truly stand out? Here are the five best items from Rita Ora's Primark Pilates range to add to your wardrobe.
Active Flare Leggings in Chocolate, £13
The undisputed hero of the collection and current best-seller, these flared leggings exemplify the fashion-forward direction modern activewear is taking. The rich chocolate shade offers a sophisticated, grown-up alternative to traditional black, moving away from the heather greys and neons that once dominated gym floors. The flared design elongates the leg and provides a "proper outfit" aesthetic; paired with a trench coat and trainers, they could easily be mistaken for premium brands like Tala or Gymshark.
Mid Rise Performance Leggings in Black, £12
You can never go wrong with a classic pair of black leggings, and these are arguably the most versatile pieces in the collection. Featuring a supportive mid-rise waistband that cinches without feeling restrictive, they create a flattering silhouette that finishes just above the bellybutton. A practical bonus: similar to some Lululemon leggings, these include pockets—ideal for storing your phone, hairbands, or bobby pins during a workout. The fabric offers decent stretch and comfort for Pilates, yoga, and walking, though they are not designed for high-intensity cardio.
Active Cropped Vest in Red, £9
This active cropped vest is one of the most wearable items in the drop. Lightly supportive and softly structured, it is cut more like a cropped top than a traditional sports bra, making it perfect for both gym sessions and casual coffee runs. The vibrant red colour is a standout, aligning with 2026's trending palette as seen on the runways of Chanel, Valentino, and Gucci during September's Fashion Weeks.
Cropped Exposed Seam Jumper in Cream, £16
The hoodies and jackets in the collection clearly express its intent: to be comfortable, wearable, and on-trend. The cropped exposed seam jumper is the standout layer, subtly embracing the Eighties shoulder pad revival with its exaggerated shoulders. The raised seam creates a lifted line that recalls the classic power dressing of that decade without appearing overly retro. It works perfectly as a layering piece post-gym or paired with high-waisted trousers and loafers for a smart office look.
Cropped Lightweight Jacket in Red, £22
As the most expensive item among our top picks—yet still under £25—this cropped lightweight jacket is a timely nod to the current appetite for bold outer layers. Available in both red and cream, the vivid red option gives the piece real presence, while its clean lines make it easy to layer over almost any outfit. Due to its cropped cut, it pairs best with higher-waisted bottoms to balance proportions. Wear it over a simple white tee and high-waisted jeans for a cool, off-duty silhouette, or with biker shorts and trainers for an effortlessly stylish gym look.
Sizing Note: All pieces in the collection are true to size, with XS equating to a UK 6-8, S to a UK 10-12, and so on. If you find yourself between sizes, such as a UK 12 and 14, opt for a medium for more comfort or a small for enhanced support.
