Pantone has announced its 2026 Colour of the Year as 'Cloud Dancer', a shade of white described as 'billowy, balanced' and 'a key structural colour'. The choice has drawn mixed reactions, with some critics calling it 'Pantonedeaf' and 'disappointing'.
According to Pantone Color Institute vice-president Laurie Pressman, Cloud Dancer 'allows all colours to shine' and represents a minimalist statement of quiet sophistication. The colour is intended to be versatile and understated, fitting into various aspects of fashion and design.
However, not everyone is impressed. Fashion forecaster Mandy Lee expressed disappointment, while others have drawn comparisons to controversial advertising. The selection comes amid a broader trend of bold and colourful runway shows, including Stella McCartney's Paris fashion week presentation.
White has been a staple on catwalks, appearing in collections from Chanel and Givenchy, and worn by figures such as Meghan, Duchess of Sussex, and US first lady Melania Trump. Pantone notes that Cloud Dancer is a sustainable choice, as many people likely already own items in this shade.
While some embrace the colour as a cocoon of zen, others remain sceptical, citing practical concerns like stain removal. Regardless, Cloud Dancer offers a low-effort trend for those unmotivated to overhaul their wardrobes.
