London's trendsetters have found a clever way to dine for free—by wearing bright neon coats that make them stand out in high-end restaurants. The tactic, which has gone viral among models and influencers, involves wearing eye-catching outerwear to attract complimentary meals from establishments eager for social media exposure.
How the Trend Started
The phenomenon reportedly began when a few well-connected models noticed that restaurants and cafés were more likely to offer free dishes to customers who could bring them online attention. By wearing vibrant, neon-coloured coats, they became instant focal points—making them irresistible to venue owners looking for Instagram-worthy moments.
Why It Works
Restaurants in London's trendiest districts, such as Shoreditch and Mayfair, are increasingly relying on social media buzz to attract clientele. A single post from a high-profile influencer can drive significant foot traffic, making the cost of a free meal a worthwhile investment.
- Neon coats make wearers highly visible in photos.
- Influencers tag the venues, boosting their online presence.
- Restaurants gain free marketing in exchange for a meal.
The Ethics Debate
While some see it as a harmless hack, others argue it exploits small businesses already struggling with rising costs. Critics claim that influencers should pay like everyone else, rather than leveraging their online followings for freebies.
Regardless, the trend shows no signs of slowing down—with more Londoners adopting the neon coat strategy to enjoy gourmet meals without opening their wallets.
