Meghan Markle's AI Fashion Venture Generates Revenue During Australian Tour
The Duchess of Sussex, Meghan Markle, has entered into a lucrative partnership with an artificial intelligence-powered fashion website, enabling her to profit directly from fans purchasing clothing items she wears. This strategic move involves her role as both a participant and investor in the American platform OneOff, based in Los Angeles, which showcases her wardrobe selections with direct purchase links.
Detailed Outfit Promotions on OneOff Platform
During recent engagements in Australia, Meghan's attire has been meticulously catalogued on OneOff. At Melbourne's Royal Children's Hospital, she wore a $1,250 'Priscilla' dress by local designer Karen Gee, paired with $780 'Puffy Hearts' stud earrings from Real Fine Studio and $120 Christian Dior leather pumps. All three items were promoted with direct links, though notably, her Tiffany gold bracelet and the late Princess Diana's Cartier watch were omitted from the listings.
Later, at the Australian National Veterans Arts Museum, her ensemble included a $1,000 St Agni suede jacket, an $890 suede skirt from the same brand, a $220 'Annie' top by PJ Femme, and Aquazzura pumps priced at £479 in the UK. The platform also features archival photos of Meghan from previous events and personal settings, offering fans the opportunity to buy similar clothing.
Expanding Fashion Influence and Investment Portfolio
Meghan has established a personal page on OneOff, joining other celebrities like Kate Hudson and Emma Roberts. According to a press release from the company, her decision to invest was driven by the platform's global reach and a desire to ensure proper credit for designers. 'She cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of,' the statement explained.
This venture follows her earlier foray into commission-based fashion promotions. In March 2025, she shared a curated collection on Instagram via ShopMy, earning commissions from linked items. Her style, described as 'high-low' in her Netflix show, blends designer pieces with high-street finds, reflecting a strategic approach to monetising her fashion influence.
Australian Tour Blends Charity and Commercial Engagements
The Sussexes' tour of Australia has sparked debate, with critics accusing them of treating the country 'like an ATM' due to the mix of charity events and private, money-making activities. Meghan's schedule includes a £1,400-per-ticket 'girls' weekend' retreat in Sydney, with VIP options costing £1,670 for a group photo. Meanwhile, Prince Harry has engaged in discussions on therapy and fatherhood at Movember events, highlighting their diverse engagements.
Adding to her Australian presence, Meghan will guest star on the new season of MasterChef Australia, as announced by broadcaster Channel 10. This marks her first return to the country since 2018, when her pregnancy with Prince Archie was revealed during a previous tour. Despite the commercial undertones, aides have emphasised a relaxed approach, urging Australians to 'call me Meg' and reassuring that 'Harry and Meghan is fine' for addressing them.
The tour concludes with community events in Sydney, including a rugby fixture, underscoring the blend of personal, charitable, and commercial elements that define this high-profile visit.
