Makeup artist and business owner Aimee Connolly has explained that applying highlighter all over the face in the hope of creating radiance can actually have the opposite effect, leaving skin looking "flat".
Connolly shared the "mistake" many people make when applying makeup and searching for a stunning glow. She warned that glow and shine are "not the same thing" when it comes to skin.
She said the highlighter people use to boost their skin could be "flattening the face" and "emphasising texture, rather than creating the fresh, healthy skin effect most people are looking for". Instead of looking radiant, she explained, "the skin can end up looking overly reflective or oily".
Targeted approach recommended for glow
Connolly shared: "A much more flattering approach is to focus on creating dimension and light in a targeted way."
"I always say that glow should look as though it's coming from within the skin, not sitting on top of it. That's why the products you choose underneath your makeup can make such a difference to the finished result."
She recommended using a luminous primer such as Sculpted by Aimee Beauty Base Pearl, saying it "instantly brightens the complexion while creating a smooth canvas for makeup". This gives skin a naturally radiant appearance before foundation is applied, meaning people are "not relying solely on highlighter to create glow".
Placement and product choice are key
When choosing a highlighter shade, Connolly advised considering products that "create light and dimension in a more tailored way". She always reaches for a liquid or cream highlighter to add dimension and warned the "right foundation" can have a "huge impact on the delivery of glow".
She said: "When it comes to actually applying your highlight, placement is key. I apply illumination to the high points of the face where light naturally hits, such as the tip of the cheekbones, the temples and sometimes a small amount down the bridge of the nose."
"This creates contrast and dimension, which is what gives skin that healthy, glowing appearance. One of the biggest misconceptions in beauty is that more product equals more glow."
"In reality, the most beautiful luminous complexions are usually created with restraint. A touch of strategically placed light can have far more impact than covering the entire face in shimmer."
Connolly also believes glow "works best when balanced with other elements of the complexion". She said: "Warmth from bronzer, freshness from blush and targeted illumination all work together to create skin that looks healthy, fresh and naturally radiant."
"Ultimately, if you're trying to achieve glowing makeup, don't make the mistake of reaching for more highlighter. Instead, focus on creating light in the right places. A radiant base, strategic placement and products that add luminosity rather than obvious sparkle will always deliver a more elevated, flattering result."
"The goal isn't for people to notice your highlighter. It's for people to notice how healthy and glowing your skin looks."
