Model Lila Moss brought effortless style to the Swiss Alps as she fronted the launch of H&M's collaborative après-ski collection with luxury skiwear brand Perfect Moment.
Star-Studded Alpine Fashion
The 23-year-old British model looked chic in monochrome ensembles from the 28-piece capsule collection. In one striking image, Lila posed in a black and white star-print padded jacket featuring a distinctive jacquard belt. She completed this winter-ready look with matching leggings and substantial black snow boots.
Another snapshot captured the model radiating cosy appeal in a sparkly black and white star jumper, demonstrating the collection's versatility from slopes to lodge. The entire range focuses on what H&M describes as "fierce glamour" through down-filled outerwear, striking separates, knitwear and winter accessories.
Distinctive Design Elements
Each piece in the collection incorporates Perfect Moment's signature North Star motif, which appears as both a distinctive mark and inspiration for the prints throughout the range. This design element creates a cohesive identity across the various garments and accessories.
The collaboration represents a significant moment in accessible luxury skiwear, bringing Perfect Moment's technical expertise to H&M's broader audience. The collection successfully merges performance wear with high fashion aesthetics, perfect for the stylish winter sports enthusiast.
Following in Famous Footsteps
Lila's alpine shoot comes fresh from her recent appearance on the Victoria's Secret fashion show runway last month, where she walked alongside other prominent models including Iris Law and Amelia Gray Hamlin. For that occasion, the young model captivated audiences in a grey long-sleeved leotard paired with hot pink heels and knee-high white socks.
This marked a significant milestone as Lila made her Victoria's Secret debut alongside her supermodel mother, Kate Moss - which also represented Kate's first time participating in the iconic show. Despite her mother's legendary status in the industry, Lila has revealed that Kate initially tried to discourage her from modelling.
"My mum always puts me off [modelling]," Lila told British Vogue in 2023. "She was always like, 'If you want to do it, you can, but I wouldn't recommend it.'" Nevertheless, Kate has been fully supportive of her daughter's choices, with the pair maintaining a close relationship through daily video calls despite Lila's base in New York.
Lila's modelling career began at age 15 with a Marc Jacobs Beauty campaign, just one year older than her mother was when she entered the industry. Her runway debut came in 2021 for Miu Miu at Paris Fashion Week, and she has since modelled for numerous high-end brands, steadily building her own reputation beyond the shadow of her famous mother.
