Former Made In Chelsea star Kimberly Garner has announced a major rebrand for her swimwear business, revealing the new name Sunday Swimwear through a series of stunning social media posts. The 34-year-old entrepreneur shared a carousel of images on Wednesday, modelling a baby pink bikini from her own collection on a sun-drenched beach.
A New Chapter for the Swimwear Brand
Kimberly Garner showcased her incredible figure in the tiny two-piece, offering a glimpse of her peachy bottom as she posed near the shoreline. With her hair styled in effortless beachy waves and minimal makeup highlighting her natural beauty, she accessorised the look with a matching pink scarf from her brand.
The reality television star turned businesswoman revealed to her followers that her swimwear range, previously known as Kimberley London, is undergoing a significant transformation. In her Instagram caption, she expressed excitement about this new direction for her company.
From Kimberley London to Sunday Swimwear
Kimberly wrote passionately about the change, stating: 'Feels amazing to announce that Kimberley swimwear will be named Sunday Swimwear. A name I've dreamed about since the inception of this brand that finally turned into reality.'
She continued with enthusiasm: 'I'm beyond excited for this new chapter and can't wait to show you the new artistic direction for the brand. Stay tuned.' The post was tagged with the new official account, @sundayswimwearofficial.
The photographs featured Kimberly modelling what appears to be from her Spring/Summer 2026 collection during a recent photoshoot in St Barts. She appeared in great spirits as she posed in the water, showcasing the pink multi-coloured bikini while her blonde waves fell effortlessly down her back.
Building a Swimwear Empire
Kimberly first launched her swimwear line in 2013, just one year after appearing on the third season of Made In Chelsea. Over the past decade, the business has flourished and established itself in the competitive fashion market.
Despite her current success as a swimwear designer, Kimberly has previously revealed the challenges she faced when starting her entrepreneurial journey. She confessed that she used to pretend to be an intern during the early days of her business because people wouldn't take her seriously.
More Than Just a Face
The property heiress has consistently emphasised that she's deeply involved in every aspect of her business, contrary to assumptions that she might merely be the public face of the brand. In a previous interview with the Daily Mail, she explained her hands-on approach to building her company.
'I think people sometimes think that I'm only the face, but I am responsible for every bit of the business,' Kimberly stated. 'I was 18 when I started my first company - I came up with an idea, stayed up for days learning how to register the company and teaching myself. It became very successful overnight.'
She elaborated on the early challenges: 'However, as I was only 18, no one ever imagined it was mine. I was a young blonde girl with a soft voice. No one would take me seriously or realise it was my company. So, I pretended to be the intern!'
Kimberly handled all meetings, phone calls, and emails for that initial venture while maintaining the intern persona. When that first business became successful, she reinvested all the revenues into launching what would become Kimberley London, now transitioning to Sunday Swimwear.
This rebranding represents the latest evolution for Kimberly's swimwear enterprise as she continues to build her fashion brand beyond her television fame. The announcement has generated significant interest among her followers and fashion enthusiasts anticipating the new artistic direction she has promised.
