Heart Print Fashion Trend Takes High Street by Storm This Season
Daily Mail journalists carefully select and curate the products featured on our site. If you make a purchase via links on this page, we will earn a commission. Learn more about our process. When it comes to prints, hearts have traditionally been considered a pretty niche option. So, it was a significant surprise when we started noticing them popping up all over the high street this season.
From Runway to Retail: The Rise of Heart Prints
Heart prints have been spotted on the runway for a few seasons, with notable appearances from designers like Coach, Susan Fang, and Moschino among our favorites. However, only now are they being spotlighted by more affordable brands, and fashion enthusiasts are fully embracing this shift. For example, The Fold London offers an Almeida Crepe Jacket for £335, while Never Fully Dressed sells a Pink Hearts Doris Skirt for £79, and Mango provides Patent Heeled Shoes for £49.99.
Surprisingly, heart print is a relatively versatile design that can adapt to various styles. The playful print can be worn with tulle and lace for an ultra-girly aesthetic or styled ironically with edgy leathers and tough utility-inspired pieces for a modern twist.
Iconic Pieces and Affordable Alternatives
Perhaps the most iconic heart piece available right now is the Paris brand Alaïa's Le Cœur shoulder bag, a heart-shaped bag that has been sported by celebrities like Dua Lipa and Selena Gomez. For those seeking more budget-friendly options, the high street offers excellent alternatives. Radley does a great lookalike bag at a fraction of the price, with their Heart Street Bag available for £139. Additionally, for more clothing choices, we are obsessed with Never Fully Dressed's silky slip skirt and Next's affordable mesh slingbacks.
Styling Tips for Wearing Heart Print
When it comes to styling, it is crucial to stick to one heart print item per outfit; otherwise, the look can quickly feel overdone and overwhelming. While embracing an ultra-girly feel might seem like the natural option when wearing these prints, we recommend pairing pieces with darker colours and edgier materials for a cooler, more sophisticated finish. For instance, Next offers Red Heart Slingback Heels for £38, which can be matched with neutral tones.
If you are tempted to try the trend for yourself, here are our top tips for wearing heart print this season. First, avoid anything that feels too novelty or gimmicky. Heart print easily lends itself to Valentine's Day-themed styles, but wearing such references year-round can cheapen your overall look. Instead, focus on subtlety and versatility.
When working out what to match your heart print item with, pick out a key colour within your print and find something in this shade for an easy and cohesive outfit win. Remember, heart print is not only found in traditional red or pink. For more subtle takes on the trend, look for neutral designs, like a blouse from Monsoon, which offers understated elegance.
Hair and make-up were expertly done by Lindsey Poole using Merit products. The model featured is Cathy B at Nevs. Special thanks go to Fern at 1st Option Locations for their assistance. This trend highlights how fashion can blend playful elements with everyday wear, making heart prints a must-try for the season.
