Frankie Bridge Embraces Natural Deodorant in Sustainable Lifestyle Shift
Singer and television personality Frankie Bridge has publicly announced a significant change to her personal care routine, revealing to her followers that she has abandoned traditional deodorants in favour of a more natural, eco-conscious alternative. The star shared her new year's resolution to incorporate more natural products into her daily life, with this switch being a central part of that commitment.
The Fussy Brand: A Refillable and Affordable Choice
Frankie specifically endorsed the brand Fussy, a natural deodorant that positions itself as a competitor to other popular natural brands like Wild. She expressed particular admiration for the product's refillable design, which features a reusable plastic outer case that can be paired with interchangeable scent pods. While the celebrity did not disclose her personal fragrance selection, she highlighted the brand's overall appeal and effectiveness.
The Cloud Nine Starter Pack, which includes a holder and one deodorant pod, is available for £13 at Holland & Barrett, making it an accessible option for those looking to make a similar switch without a hefty financial outlay. Other scent varieties in the Fussy range include Jasmine Bloom, which combines jasmine with green tea notes, and Coconut Milk, offering consumers a choice of botanical aromas.
Customer Reviews and Product Performance
Frankie Bridge is not alone in her positive assessment of Fussy deodorant. Numerous shoppers have shared enthusiastic feedback, praising various aspects of the product. One reviewer noted the deodorant's all-day effectiveness and its formulation from natural ingredients, stating it left no sticky residue or marks on clothing. Another customer, who previously relied on strong antiperspirants, described Fussy as a "game changer" for its reliable performance.
Additional comments from users highlight the product's vegan and cruelty-free credentials, along with its compact design that is convenient for carrying in a handbag. While most feedback is overwhelmingly positive, one reviewer mentioned that the fragrance does not linger excessively, which could be a consideration for those preferring a more pronounced scent.
The Broader Market for Natural Deodorants
The shift towards natural deodorants reflects a growing trend in the beauty and personal care sector, with consumers increasingly seeking sustainable and health-conscious alternatives. Brands like Fussy and Wild are at the forefront of this movement, offering refillable systems that reduce plastic waste. For instance, the Wild Stick Deodorant and case is priced at £16.49, while other options such as the Salt & Stone Bergamot & Hinoki Deodorant Gel retail for £20 at Space NK, indicating a range of price points for interested buyers.
Frankie Bridge's endorsement underscores a wider cultural move towards eco-friendly lifestyle choices, particularly among public figures who influence consumer behaviour. Her switch to Fussy not only promotes the brand but also encourages fans to consider more sustainable alternatives in their own routines, aligning with broader environmental and wellness goals.
