Pip Edwards, the founder of activewear label P.E Nation, has reportedly resigned from her position as Creative Director at the iconic fashion brand Ksubi. This decision comes in the wake of her direct involvement in the devastating terror attack at Bondi Beach last December.
A Harrowing Experience at Bondi
On December 14, 2024, a Hanukkah By The Sea celebration at Sydney's Bondi Beach was shattered by gunfire. Two heavily armed men, identified as 24-year-old Naveed Akram and his 50-year-old father Sajid Akram, opened fire on the crowd from a pedestrian footbridge. The attack resulted in the deaths of at least 15 people and left dozens more injured.
Pip Edwards was present at the beach that day and found herself caught in the midst of the violence. She later revealed that she and a friend were forced to take cover under a parked van as the gunmen circled just metres away. In a detailed Instagram post, Edwards described the 15-minute ordeal as the most traumatic day of her life, leaving her 'deeply shaken'.
Prioritising Wellbeing After Trauma
Sources close to the fashion executive have confirmed to publications including Sunday Confidential that Edwards has been confiding in friends about her resignation. She joined Ksubi in September 2024, marking a celebrated return to the denim wear brand where she had worked decades earlier. However, the psychological impact of the attack has led her to reassess her priorities.
Insiders state that Edwards is now focusing entirely on her recovery and personal wellbeing. This move follows earlier reports that she was merely 'stepping back' from her duties at Ksubi. The brand, co-founded by her former partner Dan Single with whom she shares a teenage son, Justice, has not yet issued an official statement. The Daily Mail has approached Edwards's management for comment.
The Aftermath and a Changed Perspective
Edwards's experience underscores the profound and lasting impact such events have on survivors. Just hours before the attack, she had posted relaxed photos from the beach, captioned 'Always fun with you.' The stark contrast to the horror that followed has evidently prompted a significant life change.
Her resignation from a high-profile creative role highlights a growing recognition of the importance of mental health, even in the demanding world of fashion. As the community continues to mourn the victims of the Bondi Beach attack, Pip Edwards's story is a poignant reminder of the invisible scars borne by those who survive.
