Daily Mail journalists meticulously select and curate the products featured on our site. Should you make a purchase through links on this page, we may earn a commission—learn more about our process. Earlier this week, Chanel launched a captivating new campaign starring Hollywood icon Margot Robbie and pop sensation Kylie Minogue, which rapidly went viral across social media platforms.
The Creative Vision Behind the Trend
Under the fresh direction of creative lead Matthieu Blazy, who assumed the role merely six months ago, Chanel has powerfully reintroduced its signature bouclé fabric into the fashion spotlight. While classic jackets remain a cornerstone of the collection, updated silhouettes—particularly skirts—are swiftly gaining momentum as one of the season's most defining trends.
High Street Embraces the Bouclé Revival
Unsurprisingly, this iconic aesthetic has already trickled down to the high street, arriving just in time for the spring season. Leading the charge is Marks & Spencer, which has masterfully captured the trend with its latest collection. Standout pieces include a blue denim bouclé mini dress featuring a flattering square neckline and shift silhouette, alongside an elegant ivory version with a refined bateau neckline and thigh-skimming hem.
Effortlessly chic, both styles can be dressed up or down—pairing seamlessly with ballet flats or cowboy boots. With price tags of just £38 and £26 respectively, these items are anticipated to sell out quickly. Other high street favourites, including John Lewis, Boden, Karen Millen, and Mint Velvet, have all embraced the bouclé revival, offering their own modern interpretations of this timeless tweed trend.
Runway to Realway: Affordable Alternatives
On the runway, one of the standout pieces from Blazy's debut collection was a boxy tweed jacket retailing at £7,000. Michelle Obama was among the first celebrities spotted wearing it with matching trousers, sparking what many have dubbed 'Chanelmania'. For those seeking to recreate the look without the designer price tag, numerous stylish alternatives are available.
- Boden's Holly bouclé knitted jacket (£77.40)
- John Lewis' bouclé jacket (£99)
- Mango's tweed jacket (£49)
Each option provides a timeless, wardrobe-ready appeal, demonstrating that this trend is as enduring as it is elegant. Chanel is also renowned for its slingback shoes, especially the iconic nude pair with black toe caps, and quilted, chain-handle handbags. Fortunately, these finishing touches are being reimagined across the high street at a fraction of the cost.
Seasonal Palette and Styling Tips
This season, a fresh, spring-ready palette stands out, ranging from soft pastels to classic neutrals, ensuring something to suit every style and mood. From tweed cropped jackets to bouclé mini dresses, the high street offers a plethora of options to embrace this chic trend affordably.
