When two of Britain's most prominent style icons independently champion the same affordable beauty product, it's a clear signal that something special is happening in the cosmetics aisle. Claudia Winkleman and Molly-Mae Hague, despite their distinct personal aesthetics, have both publicly endorsed a particular £18 cream blush that promises to deliver a youthful, radiant complexion with minimal effort.
The Cult £18 Blush Uniting Style Icons
The product creating this celebrity crossover is the REFY Cream Blush, celebrated for its ability to create a fresh, healthy-looking flush that appears more like naturally great skin than applied makeup. Its luminous, effortless finish has made it a staple for those seeking that coveted lit-from-within glow without heavy foundation or complicated techniques.
Claudia Winkleman's Rosy Choice
During the production of the latest season of The Traitors, Claudia Winkleman's makeup artist, Lucy Gibson, provided a behind-the-scenes glimpse into the presenter's beauty routine. Gibson revealed that the rosy glow on Claudia's cheeks was achieved using REFY's Cream Blush in the shade Rose.
This particular shade is a gorgeous pale pink with neutral undertones that work to enhance the skin's natural pigment rather than mask it. The result is a subtle, natural-looking radiance that contributes significantly to Claudia's characteristically youthful appearance on screen.
Molly-Mae's Dusty Pink Preference
Meanwhile, influencer and former Love Island star Molly-Mae Hague has expressed her own admiration for the REFY blush range in her YouTube vlogs. In one recent video, she specifically mentioned using the shade Malaya, describing it as another product she "absolutely loves."
Malaya offers a cool, dusty pink tone with neutral undertones, providing an alternative for those who prefer pink blushes that avoid overly bubblegum or coral hues. Instead, it delivers a more sophisticated mauve-like depth that complements a variety of skin tones while maintaining that natural, skin-like finish.
Beyond the Blush: Additional Celebrity Beauty Favourites
Both celebrities have shared other beauty discoveries with their followers, expanding the conversation beyond just blush recommendations. Molly-Mae recently praised a viral K-Beauty product in her nighttime routine, specifically the Medicube Zero Pore Pad Mild.
Priced at £24 for 70 pads, Molly-Mae claims to have noticed a "noticeable difference" in her skin's clarity after just two weeks of use, crediting the product with "changing the clarity" of her complexion.
Claudia Winkleman, for her part, has long been a vocal advocate for Weleda Skin Food, a rich, multipurpose moisturiser that combines calendula, chamomile, and viola tricolour to calm and nourish the skin. In an interview with Get The Gloss, Claudia expressed her enthusiasm for this cult favourite, stating: "I am extremely keen on Skin Food by Weleda. It does what it promises. My skin inhales it."
The Appeal of Accessible Luxury
What makes the REFY Cream Blush particularly noteworthy is its positioning as an accessible luxury item. At just £18, it offers consumers the opportunity to achieve a celebrity-approved look without the premium price tag often associated with makeup products endorsed by famous faces.
The product's formulation appears to strike a careful balance between pigmentation and blendability, allowing for buildable coverage that never appears cakey or artificial. This characteristic likely contributes to its popularity among both professional makeup artists working with celebrities and beauty enthusiasts applying their own makeup at home.
As beauty trends continue to shift toward minimal, skin-first approaches, products like the REFY Cream Blush that enhance natural features rather than conceal them are finding particular resonance with consumers seeking that elusive "no-makeup makeup" look.
