Young people born between 1997 and 2012 are now more frequent cinemagoers than some older age groups, according to a US-based survey by Fandango. The survey found that 87% of Gen Z had seen at least one film in a cinema in the last 12 months, compared with 58% of baby boomers.
Many in this age group say the cinema offers a distraction-free environment away from their phones. Emma Balfour, 19, from Kirkcaldy, Scotland, described it as 'a distraction-free zone', adding that the complete darkness helps her fully immerse herself. Alex McAleer, 22, from Berkeley, California, agreed, saying the ability to block out two hours is rare in a world where people are constantly accessible.
The communal experience also appeals to Gen Z. Jae, 23, from Swansea, said the cinema provides a setting where there is 'absolutely no commitment to chat' but people still spend time together. He noted that film releases offer rare 'water cooler moments' for his generation, as fewer people watch the same thing at the same time.
Social media plays a key role in driving cinema popularity. Alex pointed out that platforms like TikTok glamorise being cultured, making film-going trendy. Kate, 26, from Cambridge, uses TikTok for film recommendations and said the cinema experience is often romanticised in montages. The app Letterboxd, which has over 26 million users, is particularly popular among 18- to 35-year-olds for logging films and sharing reviews.
Cost is also a factor. Cesca, 26, from London, said she would struggle to go as often if tickets were £15, but her local cinema, Peckhamplex, offers £6.99 tickets. Emma Balfour noted her Odeon myLimitless membership makes frequent visits affordable.
