Reality Star's Desperate Plea for Canine Rescue from War Zone
Former Apprentice contestant Luisa Zissman has made an extraordinary offer to her social media followers: a free private jet flight from the United Arab Emirates to London Luton Airport. The 38-year-old reality television personality is seeking someone to accompany her pet dog Crumble back to the United Kingdom, after she herself fled Dubai amid escalating regional conflicts.
From Safety Claims to Sudden Departure
Zissman initially reassured her substantial online following that Dubai represented "the safest country in the world" despite Iranian missile attacks that have reportedly killed six people and injured over 120. The influencer maintained that "everything was fine" even as explosions echoed across the city and drone strikes temporarily closed Dubai International Airport.
However, within days of these assurances, Zissman made her way back to her £8 million Hertfordshire countryside mansion, a Grade II-listed property set within 2.8 acres of land. She traveled overland to neighboring Oman before flying to Britain, insisting her return was pre-planned for podcast recording commitments rather than a reaction to the conflict.
The Canine Conundrum
The situation took a dramatic turn when Zissman revealed her 1.2kg dog Crumble remained stranded in Dubai. She shared an image of the pet dressed in a soldier's uniform with a caption expressing disappointment: "No PJ [private jet] for Crumble just been let down (again). He's ok at the moment and safe and being cared for but I really want him with me."
The original offer circulated through Instagram and WhatsApp groups promised:
- A completely covered private jet flight from UAE to London Luton
- One available ticket for a human companion
- Transportation for Crumble at no cost to either party
- Saturday departure with Luton as the destination
Widespread Circulation and Contradictory Behavior
Zissman's plea reached far beyond her 712,000 Instagram followers. Insiders report that various dog and pet owner WhatsApp groups in Dubai began sharing images of Crumble with the message "Help Crumble get home" without initially attaching Zissman's name to the request.
This rescue mission contrasts sharply with Zissman's earlier mocking of British tourists fleeing the conflict zone. She posted social media content suggesting scared holidaymakers were behaving as if "they just come back from the frontlines," despite many experiencing chaotic airport scenes with cancelled flights and government-chartered rescue planes.
Family Dynamics and Dubious Timing
Zissman lives with her Irish millionaire husband Andrew Collins and their daughters Indigo (9) and Clementine (7) when in Britain. Her eldest daughter Dixie (15) remains in the UK attending boarding school. The reality star claimed she brought her younger daughters with her from Dubai because she feared flight disruptions might prevent a quick return.
Despite declaring herself in a "refugee era" after being "displaced from my home," Zissman was posting videos from London's Chinatown within hours of landing. She has been one of the most vocal Dubai-based influencers supporting the UAE government, even as reports indicate more than 1,500 drones and nearly 300 ballistic missiles have been tracked in the region.
The situation remains unresolved, with Crumble still in Dubai despite the cancelled private jet arrangement. Zissman continues to maintain her departure was work-related rather than safety-motivated, even as she seeks extraordinary measures to retrieve her pet from the conflict area she previously insisted was perfectly secure.
