Tech Titans' Trump Ties Tested as Bezos and Cook Skip Melania Premiere
The world premiere of the documentary Melania at the Kennedy Center in Washington DC on Thursday was a star-studded yet conspicuously selective affair, with former President Donald Trump and his wife Melania Trump in attendance. However, the event's black carpet—a departure from the traditional red—symbolised more than just luxury branding; it highlighted the growing tensions between Trump and his erstwhile tech allies.
Conspicuous Absences on the Black Carpet
While figures like Defence Secretary Pete Hegseth made appearances, the absence of tech billionaires Jeff Bezos and Tim Cook was particularly striking. Bezos, whose Amazon heavily invested in licensing and marketing the film, and Cook, a known attendee at previous White House screenings, were nowhere to be seen. This has fuelled speculation that these techlords may be experiencing pangs of buyer's remorse over their chumminess with the former president.
Melania and Donald Trump were photographed holding hands, a gesture that some observers noted could conveniently obscure recent bruising on Trump's hands. The former president has offered various explanations for these marks, from aspirin use to handshakes, but the mystery persists.
The Cost of Presidential Favours
The premiere underscored the potential reputational risks for tech executives aligning with Trump. Tim Cook faced backlash after photos surfaced of him with Melania director Brett Ratner, a figure with a controversial past including multiple allegations during the #MeToo movement. Cook later issued a statement calling for de-escalation, though it was perceived by some as damage control.
Jeff Bezos, meanwhile, seemed to judge that Amazon's financial backing of the documentary was sufficient, avoiding the premiere altogether. This move echoes a pattern observed in other political contexts, such as with Putin's oligarchs, where allies are periodically called upon to shoulder burdens for the state.
Financial and Cultural Implications
Despite the absences, the documentary is expected to perform well commercially, bolstered by significant financial support. House Speaker Mike Johnson praised Amazon's involvement, suggesting the film's cultural impact transcends mere box office figures. However, critics argue that this reflects a broader trend where prestige metrics can overshadow financial losses.
The erratic nature of Trump's demands poses a ongoing concern for tech moguls. As Trump's political activities intensify, the cost of doing business with him may escalate, potentially affecting their core operations and public image.
In summary, the Melania premiere served as a microcosm of the complex relationships between Trump and the tech elite, with notable no-shows hinting at deeper unease. As these dynamics evolve, the financial and reputational stakes for involved parties continue to rise.
