Actress Sydney Sweeney, best known for her role in Euphoria, has found herself at the centre of a heated debate after her new American Eagle campaign drew criticism for being 'too woke'.
The 25-year-old star, who has become a fashion icon for Gen Z, faced backlash on social media after the brand's latest ad promoted body positivity and inclusivity. While some fans applauded the message, others accused the campaign of being overly political.
Mixed Reactions from Fans
Social media erupted with divided opinions as critics argued that the campaign was 'forced' and 'inauthentic'. One user wrote, 'Why does everything have to be political now? Just sell clothes.'
However, supporters praised Sweeney and American Eagle for embracing diversity. 'Finally, a brand that represents real people,' commented another fan.
Sydney's Response
Though Sweeney has yet to publicly address the backlash, sources close to the actress say she stands by the campaign’s message. 'Sydney believes in promoting confidence and self-love, and she won’t apologise for that,' an insider revealed.
American Eagle has also doubled down on its campaign, stating that inclusivity is a core value of the brand.
A Trend in Fashion?
This isn’t the first time a celebrity-fronted campaign has sparked debate. In recent years, brands like Nike and Dove have faced similar criticism for their progressive messaging.
Experts suggest that as Gen Z consumers demand more representation, brands will continue to push boundaries—whether audiences are ready or not.
