Hollywood sensation Sydney Sweeney has scooped up a sweet new role as the face of Baskin-Robbins' latest advertising campaign. The Euphoria and Anyone But You star brings her signature charm to the iconic ice cream brand in a series of playful and vibrant commercials.
Known for her bold on-screen presence, Sweeney perfectly embodies Baskin-Robbins' fun-loving spirit in the ads, which showcase her enjoying some of the brand's most beloved flavours. The campaign cleverly merges her rising star power with the nostalgia and joy associated with the 78-year-old ice cream giant.
A Match Made in Dessert Heaven
The collaboration marks a strategic move for both parties. For Baskin-Robbins, it represents an effort to connect with younger consumers through one of Hollywood's hottest talents. For Sweeney, it's another high-profile brand partnership that expands her portfolio beyond acting.
Industry experts note the campaign's timing is impeccable, launching just as summer temperatures rise and ice cream consumption peaks. The ads are expected to run across multiple platforms, including television, social media, and in-store promotions.
Sweeney's Sweet Rise to Stardom
This endorsement deal further cements 26-year-old Sweeney's status as one of the most sought-after young talents in entertainment. Following breakout roles in HBO's Euphoria and the romantic comedy Anyone But You, she's become a favourite for brands looking to tap into Gen Z and millennial markets.
The Baskin-Robbins campaign follows Sweeney's recent appearances at high-profile events like the Met Gala and her growing reputation as a fashion icon. Her ability to balance serious acting roles with more lighthearted commercial work demonstrates her versatility as a performer and brand ambassador.
While specific details about the financial terms remain undisclosed, marketing analysts estimate such celebrity endorsements typically range from six to seven figures, depending on the star's profile and campaign scope.
