Olivia Attwood has swiftly turned the media frenzy surrounding her recent kiss with Pete Wicks into a commercial opportunity, securing a lucrative beauty deal that she promoted to her followers on Instagram. The television and radio personality, aged 34, was photographed in a passionate embrace with longtime friend Pete Wicks, 37, at an upscale bar in London's Soho district last week, sparking widespread speculation about their relationship status.
Silence on the Airwaves, Action on Social Media
Despite choosing to remain tight-lipped about the incident during their co-hosted Sunday Roast KISS radio show, Olivia wasted no time in leveraging the heightened public interest. She returned to Instagram to showcase the latest Braun IPL hair removal products, effectively monetising the spotlight that has followed her since the images surfaced. This strategic move comes just weeks after her separation from footballer husband Bradley Dack, with whom she was married for two years.
A History of Close Friendship
Olivia and Pete have been close friends for many years, with their bond often subject to intense scrutiny. Earlier this summer, photographs from a trip to Ibiza showed Pete resting his hand on Olivia's thigh, though both insisted their relationship was purely platonic at the time. Those images reportedly caused tension in Olivia's marriage, with Bradley's teammates teasing him extensively via WhatsApp groups.
A friend close to Olivia revealed to The Sun that the romantic involvement with Pete only developed in recent weeks, following her split from Bradley. "Their passionate romance only started in the last few weeks, since she has split from Bradley, there was no overlap," the source stated. They added that Pete has been a supportive presence during Olivia's difficult breakup, helping her navigate the emotional turmoil.
Navigating Personal Turmoil and Public Attention
The kiss occurred against the backdrop of Olivia's very public marital issues. She had previously been open about the challenges in her relationship with Bradley, citing a "breach of trust" on his part as a key factor in their separation. Bradley has maintained silence since the split was announced, while Olivia's friends express relief that Pete has brought happiness back into her life.
"Olivia’s close friends know about this new development and are pleased Pete has put a smile back on her face," the friend continued. "He has been a shoulder to cry on and there for Olivia during this really tough time. She has been in the depths of a really horrible break-up and Pete has helped her through it."
By capitalising on the media attention through her beauty promotion, Olivia demonstrates a savvy understanding of celebrity culture, where personal narratives can be transformed into professional opportunities. The Braun deal represents a clear effort to channel public curiosity into commercial success, even as the true nature of her relationship with Pete remains unconfirmed by either party.
