Love Island star Molly-Mae Hague has been secretly running a massively successful Amazon fashion business that's generating millions in revenue, The Mirror can exclusively reveal.
The Hidden Fashion Empire
While most know the 24-year-old as the creative director of PrettyLittleThing and a social media powerhouse, few were aware of her thriving venture on the world's largest online marketplace. The business, operating under the name 'Filter', has been quietly dominating Amazon's fashion section with hundreds of product listings.
From Reality TV to Retail Tycoon
Molly-Mae's Amazon store offers everything from trendy co-ords and matching sets to cosy loungewear and stylish accessories. The revelation comes as a surprise to many who assumed her PLT role and influencer career were her primary business focuses.
What makes this venture particularly impressive?
- The business operates completely separately from her PLT commitments
- It demonstrates her sharp business acumen beyond social media influencing
- The Amazon store caters to a different market segment than her PLT collections
- It shows her understanding of multiple retail platforms and consumer behaviours
A Proven Business Mind
This discovery confirms what many industry insiders have suspected - Molly-Mae possesses genuine business savvy that extends far beyond the typical reality star endorsement deals. Her ability to build and maintain multiple successful fashion ventures simultaneously marks her as one of the most business-minded stars to emerge from Love Island.
The Amazon business appears to complement rather than compete with her PLT work, showing strategic thinking about market positioning and brand differentiation. With this revelation, Molly-Mae solidifies her position as not just an influencer, but a serious fashion industry player with multiple revenue streams and business interests.
