The Duchess of Sussex has made a dramatic return to Instagram after a four-year hiatus, sending royal watchers into a frenzy with the launch of her new lifestyle brand, American Riviera Orchard.
Meghan Markle quietly unveiled the venture from the couple's £11 million Montecito mansion, marking her first professional social media activity since the Sussexes stepped back from royal duties in 2020.
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The mysterious Instagram account @americanrivieraorchard appeared without warning, featuring a brief teaser video showing the Duchess moving gracefully through what appears to be their California home's kitchen. The elegant clip showcases Meghan arranging flowers and cooking, set to the tune of sentimental music.
While details remain scarce, trademark applications reveal ambitious plans for tableware, cookbooks, and various food products including jellies, jams, and marmalades.
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This venture represents a significant departure from royal life for the former actress, who has previously spoken about her love of cooking and entertaining. The brand's name appears to reference the couple's exclusive Montecito neighbourhood, often called the "American Riviera" for its Mediterranean-like climate and luxury properties.
The launch comes at a pivotal moment for the couple, who have been establishing their commercial independence through various ventures including Harry's memoir "Spare" and their Netflix production deal.
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Royal commentators have noted the strategic timing of the announcement, coinciding with what would have been the due date of Princess Charlotte. The Sussexes' approach to social media has evolved significantly since their days using the @sussexroyal account, which amassed millions of followers before being deactivated.
Industry experts suggest this carefully orchestrated reveal demonstrates the couple's growing sophistication in managing their commercial brand outside the royal framework.
As anticipation builds for the full brand reveal, all eyes remain on Montecito to see how this new chapter in the Sussexes' post-royal life will unfold.
