In a move that has left her substantial following utterly stunned, Australian wellness influencer and entrepreneur Laura Henshaw has announced she's stepping away from the very fitness empire she helped build from the ground up.
From Founder to Employee: A Surprising Transition
The co-founder of popular health platform Keep It Cleaner (KIC) revealed she's making the leap from business ownership to a corporate position, accepting a role as Head of Brand and Marketing at skincare company Summer Fridays' Australian branch. This dramatic shift sees Henshaw trading entrepreneurship for the structured environment of corporate leadership.
The Emotional Farewell
Henshaw didn't make the announcement lightly, sharing an emotional video with her 277,000 Instagram followers where she fought back tears while explaining her decision. "This is really emotional for me," the 31-year-old confessed, her voice trembling with emotion. "KIC has been my entire life for nine years."
She elaborated on the difficulty of her choice, emphasizing that the decision came from a place of heartfelt consideration rather than business pressures. "This decision has not been made lightly and comes straight from my heart," Henshaw wrote in her accompanying caption.
A Thriving Business She's Choosing to Leave
What makes Henshaw's departure particularly surprising is that KIC remains a flourishing enterprise. The wellness platform, which she built alongside business partner Steph Claire Smith, continues to generate substantial revenue through its popular app and supplement line.
Henshaw was quick to reassure concerned followers that KIC isn't going anywhere. "KIC is not closing," she firmly stated in her video. "It is thriving, it is profitable, it is growing."
The Pull of New Challenges
So why leave a successful business you've poured nearly a decade into building? Henshaw explained that after nine years of immense dedication, she felt drawn to explore new professional territories and challenges beyond the wellness space she'd dominated for so long.
Her new position at Summer Fridays represents a significant shift into the beauty industry while still leveraging her extensive experience in brand development and digital marketing.
Industry Reactions and Future Prospects
The announcement has sparked considerable discussion within both wellness and business circles about the pressures facing influencers-turned-entrepreneurs and the evolving nature of career paths in the digital age.
While Henshaw's departure marks the end of an era for KIC, it signals an exciting new chapter for the businesswoman herself as she brings her considerable marketing expertise to the competitive beauty landscape.
