Kendall Jenner has embraced the long-running internet joke about her supposedly "cursed" romantic life in a bold new Super Bowl advertisement for Fanatics Sportsbook. The 28-year-old supermodel appears sensational throughout the slick commercial, which cleverly references her string of high-profile relationships with basketball stars.
A Playful Take on Personal Mythology
Opening the advertisement on a sun-drenched balcony, Jenner sips tea with characteristic poise before addressing the camera directly. "Haven't you heard? The internet says I'm cursed," she deadpans, as a rose adorning her teacup dramatically wilts and dies mid-sip. This sets the tone for a commercial that fully leans into the mythology surrounding her dating history.
Jenner quips that "any basketball player who dates me kind of hits a rough patch," before striking a match and tossing it into a basket overflowing with basketball jerseys. At one point, she saunters through a lavish mansion lined with portraits of herself alongside former flames, their faces conspicuously ripped out, as she teases: "While the world has been talking about it, I've been betting on it."
Striking Visuals and Witty Commentary
The advertisement delivers several memorable visual moments, including Jenner emerging poolside in a minimalist black one-piece swimsuit. The daring high-cut silhouette accentuates her famously long limbs as she slips into the water. "This pool?" she muses. "Basketball boyfriend one missed the playoffs… I guess nobody was getting a ring in this house."
Her tongue-in-cheek tour continues through various luxury settings, from cruising in a sleek sports car to boarding a private jet. Jenner credits each indulgence to a different ex's supposed downfall, saying coolly: "Boyfriend number two flopped right out of the league," before adding from the plane: "This cute jet? Thanks boyfriend three!"
From Basketball to Football
Seated onboard the private jet, Jenner declares it's time to "bet on something new… football players," encouraging viewers to place wagers on the Super Bowl via Fanatics Sportsbook. When the flight attendant informs her they're headed to San Francisco for the February 8 showdown between the Seattle Seahawks and the New England Patriots, Jenner grins and quips: "Football boyfriend."
As the jet takes off, the model toasts with a glass of champagne and delivers the final punchline: "The Kardashian curse - it's not even my last name." This marks Jenner's first-ever Super Bowl advertisement, scheduled to air during halftime of the big game.
Context and Background
Jenner has previously been romantically linked to numerous professional basketball players, including Devin Booker, Blake Griffin, Ben Simmons, Jordan Clarkson, Kyle Kuzma, D'Angelo Russell, and Chandler Parsons. She dated Booker on and off from 2020 to 2022, while her relationship with Simmons spanned nearly a year between 2018 and 2019.
Most recently, the model has been linked to Bad Bunny, who is set to headline the Super Bowl halftime show. Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming, praised the campaign in a statement, saying: "The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and unmistakably of the moment."
Family Connections and Personal Reflections
The advertisement also nods to a family inside joke years in the making. During season three of the family's Hulu reality show, sister Kim Kardashian famously roasted Jenner by wearing a T-shirt reading "Kendall Starting Five," complete with photos of several NBA players she's dated.
In 2021, Jenner reflected on her decision to keep her relationships out of the spotlight after seeing her "older sisters go through marriages and relationships and break-ups and do them pretty publicly." While appearing on the Keeping Up With the Kardashians reunion, she insisted she doesn't "only date basketball players," but admitted she is a fan of the sport and is "not ashamed" to have a type.
The commercial represents a clever marketing move by Fanatics Sportsbook, leveraging Jenner's celebrity status and the cultural conversation surrounding her personal life to promote their betting platform during one of television's most-watched events.
