Two social media influencers learned that not all publicity is good publicity after a promotional burger tasting ended in a catastrophic and expensive car accident at a London drive-thru.
The pair, known online as Matt and Marie, were filming a content piece for Burger King, tasked with comparing the fast-food giant's iconic Whopper to a rival's offering. The bizarre stunt took a disastrous turn when one of them, attempting a prank while the other was driving, caused their black BMW 1 Series to lurch forward directly into a metal bollard.
A Costly Prank Gone Wrong
The incident, captured on their own camera, shows the moment the ill-fated joke led to a loud crunch. The driver, Marie, can be heard screaming as the vehicle mounted the kerb and slammed into the post. The impact was severe enough to deploy the car's airbags and cause significant damage to the front axle and bodywork, effectively writing off the vehicle.
From Promotion to Panic
What began as a light-hearted promotional video quickly descended into panic. In the chaotic footage, the influencers are heard frantically discussing the ramifications, with one exclaiming, "We've broken the f***ing car on a Burger King shoot!" The video documents their immediate shock and the arrival of recovery services to tow the wrecked BMW away.
The Aftermath and Online Reaction
Despite the severe damage to their personal property, the duo reportedly still received their fee from Burger King for the incomplete campaign. They later shared the calamitous video with their followers, framing it as a humorous, albeit painful, anecdote.
The public reaction has been mixed, with many social media users criticising the pair for their reckless behaviour and questioning the wisdom of conducting such a prank while operating a vehicle. The event serves as a stark reminder of how quickly a planned content shoot can spiral into a real-world disaster.
