Hailey Bieber's Sydney Harbour Stroll Marred by Wardrobe Malfunction
Hailey Bieber embraced Sydney's balmy weather on Wednesday with a visit to the city's iconic harbour, but the Hollywood star's fashionable ensemble proved more troublesome than stylish. The 29-year-old model and entrepreneur, in town to launch her skincare brand Rhode, encountered an awkward wardrobe issue during her outing in Rose Bay.
Fashion Struggles in the Australian Heat
Dressed in a cropped pink cardigan, beige bandeau, and white trousers, Bieber appeared every inch the fashionista when she stepped out. However, the chic look quickly turned problematic as she made her way to the marina. The model struggled to keep her white slacks from slipping down, clutching her carryall bag tightly in an attempt to maintain her modesty.
Despite her efforts, Bieber's beige bikini bottoms became visible, creating an unexpected fashion moment during what was meant to be a promotional appearance. The incident occurred as Sydney sweltered in summer heat, suggesting her choice of layered clothing might have been ill-suited to the Australian climate.
Arrival in Style Before the Mishap
Earlier that day, Bieber had cut a dramatically different figure upon arriving at Sydney Airport. The Vogue model wore an eye-catching belted jacket from Magda Butrym, valued at approximately AUD $3,930, featuring a cinched waist and bubble hem. She paired this with a white top, crisp white trousers, and black pointed-toe pumps.
Her brunette hair was styled in a tight bun, complemented by black sunglasses and white headphones. Flanked by bodyguards and greeted by enthusiastic fans hoping for selfies, Bieber appeared effortlessly cool as she exited the terminal, offering waves and smiles to the waiting crowd.
Rhode Skincare Launch Down Under
Bieber's visit to Australia serves a significant business purpose: the long-awaited launch of her skincare brand Rhode in the Australian and New Zealand markets. The popular brand, best known for its glazing milk toner, blush, and lip tint products, will become available at MECCA stores from February 12th.
"We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces," Bieber stated regarding the launch. "When launching into the Australian market, we looked for a globally aligned partner and Mecca was that perfect fit."
This expansion ends a three-year wait for Australian consumers who previously had to purchase Rhode products while visiting the United States or pay premium prices through third-party shipping services. The full collection will now be available both in stores and for direct shipping to homes across Australia and New Zealand via the official website.
Brand Background and Fan Excitement
Rhode was founded by Hailey Rhode Bieber in June 2022, with the model serving as founder, chief creative officer, and head of innovation. The brand was acquired by e.l.f. Beauty for $1 billion in 2025, though Bieber continues as a strategic advisor to the parent company.
Australian fans have expressed overwhelming excitement about the brand's arrival on social media platforms, with one enthusiast declaring: "Dreams really do come true." The launch represents a major milestone for both Bieber's business ventures and beauty consumers in the region who have eagerly anticipated access to the curated skincare line.
Despite the unexpected wardrobe malfunction during her harbour visit, Bieber's trip successfully combines business promotion with personal appearances, highlighting both her entrepreneurial ambitions and continued status as a fashion icon, even when practical challenges arise.
