Hailey Bieber arrived in sunny Sydney this week for the highly anticipated launch of her beauty line, Rhode, in the Australian market. However, the model and entrepreneur appeared notably somber during a Wednesday evening outing, failing to raise a smile as she departed the popular Chinese restaurant Mr Wong, owned by Justin Hemmes.
Fashion Statement Amidst a Solemn Mood
Despite her subdued demeanor, Hailey made a striking fashion statement. She wore an archival 2000s John Galliano crochet halter dress that showcased her cleavage and long legs, turning heads as she strutted in and out of the eatery. The brunette accessorized with black leather mules and her sizable engagement ring from husband Justin Bieber, adding a touch of glamour to the otherwise low-key evening.
Rhode's Expansion Down Under
Just hours before the night out, Hailey had landed at Sydney Airport to kick off Rhode's launch at Mecca Cosmetica. For years, fans in Australia and New Zealand have eagerly awaited access to the curated line-up of products, previously only available through costly imports or third-party sellers. Now, the full collection is accessible via rhodeskin.com and at MECCA stores, marking a significant global expansion for the brand.
"We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces," Hailey stated. She emphasized that Mecca was the perfect partner for this venture, aligning with the brand's global strategy. Social media erupted with excitement, with one fan exclaiming, "Dreams really do come true," reflecting the long-awaited availability of Rhode products in the region.
Background and Recent Developments
Rhode was founded by Hailey Rhode Bieber in June 2022, with Hailey serving as founder, chief creative officer, and head of innovation. In a major business move, the brand was acquired by e.l.f. Beauty for $1 billion in 2025. Beyond her entrepreneurial pursuits, Hailey has been a steadfast supporter of her husband Justin Bieber, notably during his return to the Grammys where he delivered a headline-grabbing performance.
An insider revealed to People magazine that Hailey was by Justin's side throughout the making of his latest album, SWAG, from rehearsals to studio time and Grammys week. This comes after a period of fan concern last year, when Justin's cryptic social media posts sparked speculation about the state of their marriage. However, the couple now appears stronger than ever, having tied the knot in September 2018, shortly after Justin's breakup with his on-and-off girlfriend Selena Gomez.
The contrast between Hailey's business success with Rhode's launch and her solemn personal outing in Sydney has captured public attention, highlighting the complexities of celebrity life in the spotlight.
