Hailey Bieber has sent fans into a frenzy with a cryptic Instagram post hinting at a potential new beauty venture. The model and entrepreneur, who already owns the successful skincare line Rhode, may be expanding her empire.
What Did Hailey Bieber Post?
The 27-year-old shared a close-up selfie with the caption, "Something new coming soon…" The post quickly racked up millions of likes, with fans speculating about what the star could be planning.
Rhode Success Story
Bieber launched Rhode in 2022, focusing on minimalist skincare. The brand gained instant popularity, with products frequently selling out within minutes. Industry insiders suggest she may be branching into makeup or haircare next.
Fan Reactions
The comment section exploded with excitement:
- "Rhode makeup line PLEASE"
- "I knew this was coming!"
- "Take all my money Hailey"
Beauty experts predict whatever Bieber announces will follow her signature "clean girl" aesthetic that made Rhode a hit.
