ITV's flagship morning programme, Good Morning Britain, has found itself at the centre of a significant viewer backlash following a controversial remark made by presenter Richard Madeley.
The incident occurred during Thursday's broadcast when the conversation turned to the ongoing public interest in the Princess of Wales's health. Madeley attempted a light-hearted quip, suggesting a 'social media conspiracy theory' that Kate might reappear on Easter Sunday, saying, "Like Jesus, risen."
The comparison was met with immediate dismay from co-presenters and viewers alike. Susanna Reid, sitting alongside Madeley, was visibly uncomfortable, offering a muted response before swiftly moving the conversation on to the next topic.
However, the damage was done. Social media platforms, particularly X (formerly Twitter), erupted with criticism from angered viewers. Many condemned the joke as "utterly tasteless," "deeply insensitive," and "wholly inappropriate" given the Princess's recent heartfelt announcement about her preventative chemotherapy treatment.
One viewer posted: "Richard Madeley's comment on GMB about Kate Middleton was beyond offensive. Making a flippant religious comparison about someone's cancer journey is utterly disgusting. Shame on him." Another added, "What an appalling lack of judgement from Madeley and the production team. That comment should never have made it to air."
The controversy highlights the intense scrutiny and sensitivity surrounding the Royal Family's health matters. Since the Princess of Wales revealed her diagnosis in an emotional video message last month, there has been a widespread public and media sentiment urging for respect and privacy for the royal during her treatment.
This is not the first time Richard Madeley's interviewing style and on-air comments have generated headlines and criticism for the show. ITV has yet to issue an official statement regarding the incident or the ensuing viewer complaints.
