Emma Hayes has emerged as one of the most surprising breakout stars of the 2026 FIFA World Cup, captivating UK audiences with her sharp tactical analysis on ITV. Broadcasting from the network's New York City studio, the current United States women's national team head coach has won widespread praise for her insightful breakdowns of matches.
During Spain's goalless draw with Cape Verde, Hayes dissected how the underdogs frustrated La Roja's star-studded attack during a controversial hydration break. She delivered a similar masterclass in England's opening match against Croatia, using a chalkboard to explain Jordan Pickford's role in possession and how a quick passing sequence led to Jude Bellingham's crucial goal.
Unconventional Path to the Summit
Hayes, 49, was born in London and played for Arsenal as a youth before an ankle injury at age 17 ended her playing dreams. She earned a bachelor's degree in European studies, Spanish and sociology at Liverpool Hope University College, followed by a master's in intelligence and international affairs.
After coaching in London, she became the youngest manager in the USL W-League with the Long Island Lady Riders. She later spent two years at Iona Gaels before returning to England as assistant first-team coach at Arsenal. Following a trophy-laden spell, she returned to the US to manage Chicago Red Stars.
In 2012, Hayes joined Chelsea, where she won seven FA Women's Super League titles, including five consecutive victories between 2019 and 2024. She became head coach of the USWNT in 2024.
Controversy Over Player Relationships
While managing Chelsea in 2024, Hayes sparked controversy by calling romantic relationships between players "inappropriate." The comments drew criticism, particularly as two of her players, Jess Carter and Ann-Katrin Berger, were in a relationship. Carter liked a tweet condemning the remarks, forcing Hayes to apologise.
"I let myself down," she said. "I didn't think it was right for me to use the term inappropriate for the players." She added: "I've been unbelievably supportive of all of the players. I've been a champion for equality and for equity. As I keep saying to our players all the time, even if we have disagreements in life, we mustn't play them out publicly."
Devastating Baby Loss
When Hayes led Chelsea to FA Cup glory in May 2018, she was expecting twins. However, at her 20-week scan, she learned one baby had complications and later died. She kept the news private, only telling her players after the FA Cup victory. Her surviving son, Harry, was born healthy.
Subjected to Vile Online Abuse
Despite widespread acclaim for her ITV punditry, Hayes has faced sexist abuse online. ITV has also been criticised for providing her with only a chalkboard for analysis, while male pundits like Gary Neville and Roy Keane have access to advanced technology. Some viewers described the setup as "anachronistic" and "confusing," with the set resembling a kitchen, prompting accusations of demeaning treatment.
