Cheshire Oaks Designer Outlet has confirmed its first Santa’s Grand Parade will launch on Friday, 6 November. The free parade will feature St. Nicholas, toy soldiers, elves, fairy ballerinas and a festive drummer, with live performances, music, character appearances and giveaways.
Free festive fun for families
General manager Kenny Murray said: “We know Christmas can put extra pressure on family budgets, so it matters to us that everyone can enjoy some festive magic without buying a ticket or planning weeks ahead.”
“With Santa’s Grand Parade, festive films, decorations and our walk-through Christmas tree all free to enjoy, families can spend time together and make special memories. We want visitors to come for the Christmas shopping and stay for the experience.”
Parade dates and performances
The parade will start at Guest Services and travel through Phases 3 and 4. After its launch at 4pm on Friday, 6 November, it will return on Saturday, 5 and Sunday, 6 December, Saturday, 12 and Sunday, 13 December, and Saturday, 19 and Sunday, 20 December.
Each day will feature 30-minute performances at 11am, 12.30pm, 2pm and 3.30pm. Entry is free, with no tickets or advance booking required.
Winter attractions at the outlet
Visitors can also enjoy Oaks on Ice, which runs from 23 October 2026 to 3 January 2027. The covered, fairy-lit real-ice rink features an outdoor ice path around the centre’s famous Cheshire Oak tree.
The Winter Village will serve bratwurst from a traditional swing grill, alongside mulled wine and hot chocolate beneath the Christmas tree. Private huts for up to six people are available to book in advance, with karaoke also on offer for groups.
Visitors can take a ten-minute ride on the Big Wheel for views across the village, or head to the Alpine Lodge for free screenings of festive favourites, including Home Alone, Deck the Halls and The Grinch, on selected dates.
Shoppers can browse more than 150 designer brands, with savings of up to 60% on recommended retail prices, and visit the centre’s cafés and restaurants.
