The Christmas Wishlist Awards 2026 have revealed 35 winning gifts across six categories, offering options for every budget as shoppers face rising costs. The winners were announced during the Christmas Press Show, with categories including Home and Garden, Lifestyle, Food and Drinks, and Budget gifts.
"This year's Wishlist winners show just how much choice there is when it comes to finding a gift that feels personal," said Courtney Rogers, founder of CIJ Group and The Christmas Press Show. "From affordable little discoveries to something truly special, the list brings together creativity, fun and practical ideas. We hope it gives shoppers plenty of inspiration and helps them find presents that will make people smile this Christmas."
Budget-Friendly Finds and Children's Gifts
Shoppers seeking affordable festive finds have plenty of options. Dobbies Garden Centres' Nostalgia Sleigh Cookshop Collection starts at £3.49, while Funko's Bluey Mystery Minis are priced at £6. All five Budget Gifts winners come in under £15.
In Children's Gifts, Wonderbly's Goodnight You, Goodnight Everyone and Tonieplay by Tonies are both £19.99, with the category's five winners averaging £31.59.
Winners Across All Categories
Home and Garden Gifts include the Judges' Pick, Diddly Squat Farm Plantable Garden Planner by Blue Diamond Garden Centres at £25.00, available in store only. Other winners include the Heat & Eat Heated Lunch Box by B&M Retail at £20.00, and the Shallow Round Casserole Pan in Garnet by Robert Dyas at £39.99.
Lifestyle Gifts feature the Judges' Pick, Revlon One-Step™ 5-in-1 Multi Air Styler Pink Titanium Edition at £84.99, alongside the Cricut Joy™ 2 Coral Deluxe Bundle at £149.99 and the Festivity Bouquet by Prestige Flowers at £29.99.
Food, Kidult, and Splurge Selections
Food & Drink Gifts include the Judges' Pick, Night Before Christmas Teatime Selection Light-Up Tin by Cartwright & Butler at £20.00, plus Maldon Salt Gift Pack at £12.99 and Mermaid Spiced Rum at £42.00.
Kidult Gifts feature the Judges' Pick, 3D Puzzle Vase by Ravensburger at £14.99, and the Santa's Express Train Set by Hornby Hobbies at £39.99. Splurge Gifts over £150 include the Judges' Pick, Meccano Pro Limited Edition Aston Martin Aramco Formula One Race Car Construction Set by The Entertainer at £200.00, and the Miko: Self-Moving AI Chess Set by Menkind at £449.00.
The judging panel included Helen Addis MBE, Kate Hardcastle MBE, Alex Hobern, Chloe's Deal Club, Rebecca Taylor, Graham Soult, Naseem Majeed, Diane Young, and Nicholas Found. The awards come as many shoppers face tight budgets due to the ongoing cost-of-living crisis, with energy bills and food prices rising.
