Custard creams are a beloved British biscuit, and their ornate swirl pattern has a historical meaning dating back to 1908, according to TikTok historian @TheOtherBritishMuseum. The pattern is linked to a Victorian fern craze started by George Loddiges, who built the world's biggest greenhouse in Hackney.
The Fern Craze of the 19th Century
In the 19th century, people were 'mad' for ferns. They held fern-hunting parties and collected them to the extent that some species became extinct. The craze was fueled by George Loddiges, who needed visitors to his massive greenhouse. He started a rumour that an interest in ferns was a sign of intelligence, which worked brilliantly.
Custard Creams and the Swirl Design
When custard creams were first invented in 1908, the fern-like decoration was added to help sell them. The historian joked: "That's what those swirls are supposed to be. Not sure they did the greatest job." However, many commenters disagreed, with one saying: "They DO look like ferns as they are growing/unfurling." Another added: "The swirls look like budding ferns. When they first start to bud they look like spirals."
Modern Revival
Custard creams are having a moment again, thanks to M&S's new range featuring chocolate-coated and matcha-flavoured versions. The classic biscuit remains a staple, with one fan declaring: "No custard cream hate here please. They are a biscuit king."
