Manchester bus voice: Should it have a local accent?
Should Manchester's bus announcer have a local accent?

An academic is asking whether Manchester's bus announcer should have a local accent, sparking a debate on the importance of regional dialects in public spaces. The question comes as buses in Greater Manchester have been brought back under local control, featuring neutral, automated voices announcing stops like Piccadilly Gardens.

Why a local accent matters

Rob Drummond, professor of sociolinguistics at Manchester Metropolitan University, believes a local accent could give people "that extra opportunity to have a bit of pride in their community." He added, "The more people hear their voices around the more they feel comfortable. Unfortunately, we still live in a world where people do get mocked for the way they speak."

Drummond's call follows his research project called Westminster Voices, which focused on how speech can impact politics. His findings were referenced by Leigh and Atherton MP Jo Platt earlier this month.

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Political support

Speaking to the Northern Agenda newsletter, Platt said: "Regional accents continue to shape perceptions of competence, authority and credibility in ways that are often subtle but deeply consequential, influencing opportunities in politics, the workplace and public life." She added, "As someone who grew up in Salford and has lived in Leigh for more than two decades, like many people from working-class backgrounds, I have questioned whether sounding different would make me appear more professional or more credible."

With Greater Manchester at the start of a new era, being home to the Prime Minister's Number 10 North, could public spaces begin to reflect the voices of the people from here? Fran Wilkinson, customer and growth director at Transport for Greater Manchester, described the idea as an 'interesting suggestion… that we will give due consideration'.

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